The Athena Collective Branding

A collaboration between Bird Hill Marketing and photographer Traci Elaine, The Athena Collective is an organization that offers resources for Philadelphia-area female business owners to lift each other up and grow their businesses. For the Collective I created a logo that was simple but eye-catching, with bold lines and mountain imagery, alluding to the organization’s mission statement of “lift[ing] each other up.” I additionally designed event invitations as well as the candles that were given away at the collective’s first event.