Franklin Empire Brochure
Canada’s largest electrical distributor, Franklin Empire, needed to create a corporate brochure for current and prospective customers. I was responsible for the brochure’s entire design, from layout to print production. I selected the images from a Franklin Empire warehouse photoshoot, found stock images that fit the company’s branding, and created an infographic to succinctly express key insights about the company.
Franklin Empire Social Media Templates
Franklin Empire was looking to improve their social media presence and wanted to do so with branded content to be posted on a schedule. I created Instagram and LinkedIn templates for the post categories they planned to employ in their social media strategy most often: testimonials, flash sales, employee spotlights and statistics. Each template was created following Franklin Empire’s brand guidelines and is set up using smart objects for ease of use by the Franklin Empire team member that handles the social media accounts.